Upcoming Events

Sign up for any of our events below. If the event is members only and you are not a member, you will be considered for membership when you sign up. Membership is free but requires a genuine professional interest in SaaS tech partnerships.

Upcoming Events

Tracking Partner Influence in the Sales Pipeline

Partnerships sales experts will join us for a Clubhouse discussion on processes and systems for tracking partner influence & attribution on sales, and how to enable & motivate sales to work with partners.

May 24
2 pm EST

Get an Invite

Build a Tech Partner Program that Works

SaaS Ecosystem Alliance cofounders Cristina Flaschen and Kelly Sarabyn will be discussing how to build a tech partner program that can drive more revenue and retention for you and your partners.

May 26
1 pm EST

Get an Invite

Past Events

E-Commerce
Ecosystems: Industry Trends & Advice

E-commerce tech partnerships leaders at Forter, Recharge, Rapyd & Constructor discuss industry trends, frameworks for prioritizing partnerships, & advice for scaling a tech partner program.

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Partner Engagement: How to Ensure Partners Care

In partnership with Tech Partnerships Ecosystem, we discussed how to engage partners, partner tech to improve the partner UX, customer centric partner journeys, and product and partnership interlock.

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Partner tech showcase promo

Latest in Partner Tech Showcase: 8 Ecosystem Native Vendors

Avoid the long demos - get speed demos of 8 tools that can accelerate your partnerships, reduce manual work, and improve your partner UX. Watch the recording here and read the write up below.

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Adopting the Ecosystem Mindset in the Product Org

Watch this webinar with Allan Adler, Cristina Flaschen, and Kelly Sarabyn discussing why you need to adopt an ecosystem mindset in product and how to do it. with an ecosystem roadmap.

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Leaders of
Larger Ecosystems Roundtable

Read about the discussion on best practices for creating internal and external partner buy-in and scaling with the heads of tech partnerships from Square, Vonage, Talkdesk,
Amplitude, and Yotpo.

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How to Build a Platform UX Partners and Customers Love

Read advice from product and platform design leaders from Xero, Twilio, C2FO & Amplitude for creating a beloved platform where all stakeholders find value in their interactions.

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Market and Customer Research for APIs and Integrations

Read about the discussion with product leaders including how they assess the market for particular integrations and APIs, determine use cases for integrations, and more.  

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Roundtable: How to Measure Partnerships' Business Impact

Read about the discussion with ecosystem leaders about how to measure partner influence, retention and upsell impacts, awareness, marketplace leads, and more.

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How to Tackle Technology Partner Operations

Read about the discussion with leaders from Shopify, Starburst Data, WP Engine, and Spryker Systems about what they have learned from managing processes across partners.

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Roundtable:
Advice for Building a Tech Partner Program

Read advice from product and platform design leaders from Twilio, Xero, C2FO, & Amplitude about designing and building a platform for partners and partner developers.

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Cross-Functional Collaboration in Tech Partnerships

Read about the discussion with product, partnership, and engineering leaders on best practices for collaboration in tech partnerships.

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How to Build a API and Integrations Roadmap

Read about the discussion with product leaders from Gusto, Avalara, Reputation, and SugarCRM about building roadmaps for APIs and Integrations.

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How to Prioritize SaaS Product Integrations Roundtable

Read about the discussion with product leaders from Atlassian, Crossbeam, Typeform, and Gorgias about best practices for prioritizing Integrations.

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Leaders of
Larger Ecosystems Roundtable

Read about the discussion with ecosystem leaders from HubSpot, Twilio
(formerly Google), ActiveCampaign,
and Grammarly (formerly Box).

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Ecosystem Partner Marketing Rountable

Read about the discussion with Tech Partner Marketers from Intercom, Talkdesk, Trustpilot, and Salesloft, and become a SEA member to access the full recording.

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