Upcoming Events

Monthly open forum zoom sessions with experts on topics centered around technology partnerships, APIs, integrations, app marketplaces, and partner UX. Learn more and sign up below to get monthly updates when new office hours sessions are available.

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Once you’ve decided on what integrations to build, how can you go about designing and scoping those integration? Technical experts share advice on how to treat integrations as a product and how to implement a design-thinking approach to building and iterating on integrations.

March 22
2pm EST

Partnerships and App Marketplace leaders from Stripe, Wix, Aircall, and LeagueApps shared the positive business outcomes they've experienced, and advice for SaaS companies starting to build & launch an app marketplace.

Our panel of integration and API experts examined strategies to capitalize on  value that APIs have for customer retention and enabling value for the customers in terms of flexibility and customization.

Product leaders shared why SaaS organizations should make building an integration ecosystem a strategic priority, and what it takes internally to support the product organization in being ecosystem-first.

Partnerships sales experts joined us for a Clubhouse discussion on processes and systems for tracking partner influence & attribution on sales, and how to enable & motivate sales to work with partners.

E-commerce tech partnerships leaders at Forter, Recharge, Rapyd & Constructor discuss industry trends, frameworks for prioritizing partnerships, & advice for scaling a tech partner program.

In partnership with Tech Partnerships Ecosystem, we discussed how to engage partners, partner tech to improve the partner UX, customer centric partner journeys, and product and partnership interlock.

Avoid the long demos - get speed demos of 8 tools that can accelerate your partnerships, reduce manual work, and improve your partner UX. Watch the recording here and read the write up below.

Watch this webinar with Allan Adler, Cristina Flaschen, and Kelly Sarabyn discussing why you need to adopt an ecosystem mindset in product and how to do it. with an ecosystem roadmap.

Read about the discussion on best practices for creating internal and external partner buy-in and scaling with the heads of tech partnerships from Square, Vonage, Talkdesk,
Amplitude, and Yotpo.

Read advice from product and platform design leaders from Xero, Twilio, C2FO & Amplitude for creating a beloved platform where all stakeholders find value in their interactions.

Read about the discussion with product leaders including how they assess the market for particular integrations and APIs, determine use cases for integrations, and more.  

Read about the discussion with ecosystem leaders about how to measure partner influence, retention and upsell impacts, awareness, marketplace leads, and more.

Read about the discussion with leaders from Shopify, Starburst Data, WP Engine, and Spryker Systems about what they have learned from managing processes across partners.

Read advice from product and platform design leaders from Twilio, Xero, C2FO, & Amplitude about designing and building a platform for partners and partner developers.

Read about the discussion with product, partnership, and engineering leaders on best practices for collaboration in tech partnerships.

Read about the discussion with product leaders from Gusto, Avalara, Reputation, and SugarCRM about building roadmaps for APIs and Integrations.

Read about the discussion with product leaders from Atlassian, Crossbeam, Typeform, and Gorgias about best practices for prioritizing Integrations.

Read about the discussion with ecosystem leaders from HubSpot, Twilio
(formerly Google), ActiveCampaign,
and Grammarly (formerly Box).

Read about the discussion with Tech Partner Marketers from Intercom, Talkdesk, Trustpilot, and Salesloft, and become a SEA member to access the full recording.