Upcoming Events

Partnerships sales experts will join us for a Clubhouse discussion on processes and systems for tracking partner influence & attribution on sales, and how to enable & motivate sales to work with partners.

May 24
2 pm EST

SaaS Ecosystem Alliance cofounders Cristina Flaschen and Kelly Sarabyn will be discussing how to build a tech partner program that can drive more revenue and retention for you and your partners.

May 26
1 pm EST

E-commerce tech partnerships leaders at Forter, Recharge, Rapyd & Constructor discuss industry trends, frameworks for prioritizing partnerships, & advice for scaling a tech partner program.

In partnership with Tech Partnerships Ecosystem, we discussed how to engage partners, partner tech to improve the partner UX, customer centric partner journeys, and product and partnership interlock.

Avoid the long demos - get speed demos of 8 tools that can accelerate your partnerships, reduce manual work, and improve your partner UX. Watch the recording here and read the write up below.

Watch this webinar with Allan Adler, Cristina Flaschen, and Kelly Sarabyn discussing why you need to adopt an ecosystem mindset in product and how to do it. with an ecosystem roadmap.

Read about the discussion on best practices for creating internal and external partner buy-in and scaling with the heads of tech partnerships from Square, Vonage, Talkdesk,
Amplitude, and Yotpo.

Read advice from product and platform design leaders from Xero, Twilio, C2FO & Amplitude for creating a beloved platform where all stakeholders find value in their interactions.

Read about the discussion with product leaders including how they assess the market for particular integrations and APIs, determine use cases for integrations, and more.  

Read about the discussion with ecosystem leaders about how to measure partner influence, retention and upsell impacts, awareness, marketplace leads, and more.

Read about the discussion with leaders from Shopify, Starburst Data, WP Engine, and Spryker Systems about what they have learned from managing processes across partners.

Read advice from product and platform design leaders from Twilio, Xero, C2FO, & Amplitude about designing and building a platform for partners and partner developers.

Read about the discussion with product, partnership, and engineering leaders on best practices for collaboration in tech partnerships.

Read about the discussion with product leaders from Gusto, Avalara, Reputation, and SugarCRM about building roadmaps for APIs and Integrations.

Read about the discussion with product leaders from Atlassian, Crossbeam, Typeform, and Gorgias about best practices for prioritizing Integrations.

Read about the discussion with ecosystem leaders from HubSpot, Twilio
(formerly Google), ActiveCampaign,
and Grammarly (formerly Box).

Read about the discussion with Tech Partner Marketers from Intercom, Talkdesk, Trustpilot, and Salesloft, and become a SEA member to access the full recording.