Public Resources

Partnership Resources

5 stages of a tech partner program

Partner Tech Showcase: 8 Ecosystem Tools

Check out 8 quick demos of SaaS tools that can increase partner engagement and opportunities.

Tech partnerships leaders collaborating

An Analysis of the Top 50 Tech Partner Progam

Details what the top 50 programs are doing for rev share, partner requirements and benefits, and structure.

Clubhouse Discussions on Tech Ecosystems

Our partner hosts regular discussions on tech ecosystems with leaders in the field on Clubhouse. Get the schedule.

Co-marketing with tech partners

How to Track Partnerships' Business Impact

Learn best practices for tracking business impact across the entire revenue funnel, from awareness to retention.

Product Resources

product management of integrations

Definitive Guide to Building an In-App Marketplace

Lays out everything you need to know about building, launching, and scaling an integration marketplace.

APIs explained for product managers

API Concepts for Product Managers

Covers the most popular API styles in SaaS and core concepts like request and response, REST, and schema.

apis and product integrations

APIs and Product Integrations Explained

Explains APIs and integrations for the non-technical. Covers styles, authentication, workflows, and core concepts.

APIs versions and how to manage them

Template on Prioritizing Integrations

Get a framework for prioritizing product integrations that helps you invest resources for the most ROI.

APIs explained for product managers

The Ecosystem Mindset in Product

This webinar lays out how to adopt an ecosystem mindset in product, including how it impacts the roadmap.

product management of integrations

An Experienced PM's Advice on Integrations

Covers user stories for integrations and how to collaborate with partners and customers to determine uses case.

APIs versions and how to manage them

Unified APIs Explained and What To Look For

Explains Unified APIs and lays out what you should think about if you're considering using them for product integrations.

apis and product integrations

Native vs Third Party Integrations

Understand what the pluses and minuses are of offering customers native vs third party integrations.

Engineering Resources

postman's 2020 API survey

Postman's 2021 State of the API Survey

Covers API developer job titles, the most popular type and styles of APIs,  and what tools API developers are using.

Slack thinks about designing their APIs

The Third Party Developer Experience

Read how to ensure your partner developers have an exceptional experience building integrations to your app.

API intersection podcast

API Intersection Podcast: Design and Developing

This podcast covers best practices for API design, becoming a platform company, and API development.

Building versus buying integration infra

Building versus Buying Integration Infra

This worksheet lays out all the variables you should assess when figuring out whether to build or buy integration infrastructure.